By Wellington Today :: 18 Aug 2008
Wellington Combined Taxis might not have painted its vehicles green, but the innovative taxi company is working hard to improve fuel efficiency and reduce its impact on the environment.
Wellington Combined Taxis (WCT) is the capital’s largest taxi company, operating 442 cabs throughout the region. It offers a comprehensive range of services and vehicles, including cars, vans, total mobility, shuttles, wake-up calls, urgent deliveries, scenic tours and vouchers.
Environmental changes
Wellington Combined Taxis began trialling a hybrid vehicle a year ago in its attempts to cut vehicle emissions.
Marketing manager Ani de Graaf says customers love the new hybrids, with the company currently operating about 20.
WCT has introduced a new rule that from June 1, 2008, it will only bring cars into its fleet that are hybrids, LPG or diesel vehicles. These vehicles include the Prius, new diesel Hyundai Sonatas, new diesel Hyundai Grandeurs, LPG-dedicated Ford Falcons and new diesel Ford Mondeos.
The company’s vehicle replacement policy means it should have an entirely new fleet of environmentally friendlier vehicles within six years.
Ani says extensive consultation was carried out with the Ministry of Environment, certification agencies and taxi drivers before the rule was put in place.
“About a year ago we started to make environmental changes in the way we operate. A lot of our clients are government and corporate clients and we’re very loyal to them,” Ani says.
“It’s been a growing concern on our minds for a while but we weren’t quite sure what we could do about it, being that we’re a transport fleet. We’ve been visiting companies that have gone carbon neutral and getting their advice.”
Carbon neutral status
Wellington Combined Taxis has been working with certification agency’s to become carbon neutral. This status is audited and then certified.
Ani estimates WCT’s environmental efforts will significantly reduce the fleet’s emissions.
“We’re measuring our emissions at the moment and then plan to reduce and offset them. We’re trying to make our office as paperless as we can through recycling and reducing our electricity use” says Ani.
“Our big issue is we can’t send a big six-cylinder car to someone’s house and say it’s environmentally friendly. The new vehicle rule is a huge step in that direction and we’ve investigated these cars thoroughly.
“We’ve also trialled the Toyota Estima hybrid which we have had for the past year now and this hybrid vehicle can hold up to 6 passengers. Our customers have been really stoked with the fact that we’re taking it seriously,” Ani says.
“We talk to them about our sustainability initiatives so they can see what we’re doing. The drivers of the hybrids love them and so do our customers.”
TaxiCharge NZ
Wellington Combined Taxis is the second largest shareholder of nationwide taxi billing solutions provider TaxiCharge NZ Limited, which undertakes all of the company’s billing and customer reporting options.
TaxiCharge general manager Mark Lines says WCT has always been a leader in the taxi industry.
“The company has demonstrated its commitment to the environment and signalled its long-term sustainability policy direction to all taxi users.”
Mark says TaxiCharge’s goal is to achieve carbon neutrality and is working closely with Landcare Research towards achieving small enterprise carboNZero certification.
“We are supporting our TaxiCharge partners throughout New Zealand in their quest for sustainability. Converting fleets to hybrid, fuel-efficient, low-emission vehicles is one way of achieving this.”
Wellington Combined Taxis offers residents and visitors to Wellington the complete package in vehicle services.
The company prides itself on being a total one-stop shop, with a wide range of vehicles available to suit any purpose.
Extensive services
Wellington Combined Taxis has a fleet of more than 440 white, spacious, late-model cars, with all drivers trained, professional and in uniform, possessing an excellent area knowledge.
The company offers a meet-and-greet arrival service with a name board, as well as having a dozen 10-seater vans and nine of those vans dedicated to the needs of disabled customers.
“We’re the whole package,” marketing manager Ani de Graaf says.
“We’re trustworthy, we’re safe and reliable and we’re affordable.”
Wellington Combined Taxis underwent a total rebranding a couple of years ago. Ani says now that customers can easily distinguish between WCT and other taxis companies, complaints have fallen significantly.
WCT provides a range of additional services the average taxi company doesn’t offer. The company aims to give the best service to customers to ensure their experience is positive, with increased convenience and a long-lasting relationship formed with WCT.
The company has dedicated ranks around the city, does wake-up calls, can advise on arrivals and offers urgent parcel/food delivery services.
Last year it purchased Co-op Shuttles and now operates the company as a subsidiary, with 40 shuttles available, cementing WCT’s position as a total transport provider.
The shuttles still operate under the Co-op Shuttles brand, with many WCT account holders now using both services. Ani says there is no additional surcharge for shuttle use when you use your taxi charge card or vouchers.
Value-added options
Wellington Combined Taxis also offers a range of exclusive and personalised tours of Wellington City, the Kapiti Coast and the Wairarapa, all in the comfort of a WCT vehicle. All tours are competitively priced, with Wairarapa tours incorporating the Martinborough wine village.
Ani says a current major push for WCT is the rebranding of its home safe vouchers, which are pre-paid vouchers parents can buy for their children, to ensure they can get home safely at any time.
“The vouchers get them from the city to home and there are seven different zones. If your children are out and about and they need to get home but have no money, they can use their voucher. They can’t exchange them for cash,” she says.
“We’re about to rebrand and market them. We worked with the police and the Wellington City Council on the vouchers and the feedback we’ve received has been really positive.”
Wellington Combined Taxis’s use of GPS systems means it is easy for the closest vehicle to be distributed to a call out, resulting in lower fuel emissions and a smaller wait time for customers.
Ani says the success and growth of Wellington Combined Taxis is due to its dedication to offering the best possible service.
“Our drivers operate to a high standard and we receive a lot of complements and loyalty,” she says.
“We try and focus on our customers.”